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Read more about the article Masks and Memories: The Growing Story of Poland–Taiwan Relations

Masks and Memories: The Growing Story of Poland–Taiwan Relations

  • Post author:Dorota Maczuga
  • Post published:September 3, 2025
  • Post category:EU-Taiwan Relations/Trade

It is February 2017. I graduated from high school less than a year ago and began “adulting” by moving to China entirely on my own. Shortly before the Chinese New…

Continue ReadingMasks and Memories: The Growing Story of Poland–Taiwan Relations
Read more about the article From Dumplings to Chopin: Why Poland And East Asia Are More Alike Than You Think

From Dumplings to Chopin: Why Poland And East Asia Are More Alike Than You Think

  • Post author:Dorota Maczuga
  • Post published:August 6, 2025
  • Post category:Culture

Back in 2023, I would walk the lively streets of Taipei in full-blown summer, sweating in my long-sleeve working attire. A quick 20-minute trip out of the air-conditioned office room…

Continue ReadingFrom Dumplings to Chopin: Why Poland And East Asia Are More Alike Than You Think
Read more about the article AI Took Over Search—So Why Are We All Googling “Reddit”?

AI Took Over Search—So Why Are We All Googling “Reddit”?

  • Post author:Antoine Collard
  • Post published:July 29, 2025
  • Post category:Marketing

In recent months, I’ve noticed something quite strange about my behavior online: There is now a very specific keyword that shows up in the majority of my Google searches… “Reddit”!…

Continue ReadingAI Took Over Search—So Why Are We All Googling “Reddit”?
Read more about the article Why Chinese Ads Love Puns (and Europeans Just Don’t Get It)

Why Chinese Ads Love Puns (and Europeans Just Don’t Get It)

  • Post author:Antoine Collard
  • Post published:July 18, 2025
  • Post category:Localization/Marketing

Don’t get us wrong — Europeans love puns too, and they’re often part of many brands’ marketing strategies. But nothing in Europe comes close to how deeply embedded wordplay is…

Continue ReadingWhy Chinese Ads Love Puns (and Europeans Just Don’t Get It)
Read more about the article Chinese Tech Meets EU Green Tech Goals: A New Opportunity?

Chinese Tech Meets EU Green Tech Goals: A New Opportunity?

  • Post author:Dorota Maczuga
  • Post published:July 10, 2025
  • Post category:EU-China Relations/Tech

As the EU races to meet its Green Deal targets, it faces a simple question: can it go green fast enough — and affordably? At first glance, Chinese companies hold…

Continue ReadingChinese Tech Meets EU Green Tech Goals: A New Opportunity?
Read more about the article Top 5 Localization Mistakes Chinese Companies Make – and How to Avoid Them

Top 5 Localization Mistakes Chinese Companies Make – and How to Avoid Them

  • Post author:Dorota Maczuga
  • Post published:June 21, 2025
  • Post category:Localization

Europe remains a large market for Chinese export, especially among other high-income countries. In 2024, China was EU’s largest partner for imports of goods. With a total population of 450…

Continue ReadingTop 5 Localization Mistakes Chinese Companies Make – and How to Avoid Them
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